12 Book Marketing Mistakes Every Author Needs to Ban in 2019

12 Book Marketing Mistakes Every Author Needs to Ban in 2019 12 Book Marketing Mistakes to Ban in 2019 Since the birth of Reedsy, we've had the chance to work with thousands of authors, helping them get their books out there in the most professional possible form - and to sell them.For many authors, selling a book is even harder than writing it. But whether you're self- or traditionally published, learning to market and sell your work is a key factor in author success. In this post, our co-founder Ricardo Fayet shares the 12 most common marketing mistakes he's observed in the past few years.  To make sure you aren't tripped up by these common traps, read on... Which of the 12 most common book marketing mistakes did you make in 2019? #pubtips 1. You’re marketing to everyoneMost of the time, when I ask authors who their book is for, they’ll tell me about their genre: â€Å"It’s for teenagers who are into Fantasy,† for example. Or sometimes, I’ll get an age group: â€Å"It’s for middle-aged women.† It’s not uncommon to hear â€Å"everyone† either.There are two big problems with this. First, you’re setting unrealistic expectations. Unless you come up with the next Harry Potter, not every teenager will read your book. It’s much more likely that only an infinitesimally small portion of them will. Learn more about how Reedsy can help you craft a beautiful book.Which of these traps have you encountered while self-publishing? Or do you disagree, and think that they're not mistakes at all? Let us know what you think and share your experiences marketing your book in the comments below.