Competitiveness and Interregional System †Free Samples to Students

Question: Examine about the Competitiveness and Interregional System. Answer: Presentation: Dominos is the universes one of the biggest pizza chain café. The organization was begun in year 1960 by James Monaghan and Tom Monaghan. Dominos headquarter is arranged in US and it is generally extended to around 6000 global areas. The organization has its specialization in pizza because of which it is celebrated around the world (Baroto, Abdullah, and Wan 2012). The reason for choosing Dominos is that the fiscal summaries of the organization shows that it increases an ideal measure of benefit; which exhibits that the organization has a proficient plan of action in it functions. Likewise the organization before long turned into the decision of the general public by making quality items and giving efficient conveyance administrations. As the crucial the organization recommends that they need to offer quality types of assistance to the clients outside their land limits. The organization is exceptionally prospered in the market because of its administration giving strategies. The organization means to give entryway to entryway benefits its clients. In any case, this procedure is utilized by numerous different organizations existing in a similar industry, yet they can't fulfill the necessities of the clients. Additionally the organization has picked up the market capitalization by utilizing inventive its plan of action (McGrath 2013). With the guide of productive plan of action the organization accomplished more noteworthy fulfillment among the representatives and more extensive client base too. The matter of the organization incorporated the accompanying strides with the assistance of which the organization accomplished the current worth included position. Commencement: dominos examined its customary plan of action and took care of the market viewpoints which the organization can use to develop. The organization analyzed all the components winning in the market that can diminish the development of the organization (Walker, and Madsen 2016). Ideation: in the wake of increasing ideal information about its items and the market under which the organization is winning, they concocted strategies and makers to develop the plan of action. The organization imagined the plan of action subsequent to concerning the item and the market determinations. Mix: during the time spent titration the organization analyzed all the factor influencing the development of the business and further thinking about that the coordinate plan of action would emphatically influence the portions of the organization and assist it with accomplishing its goals. Further dominos started advancement in its plan of action. The organization utilized 30 minutes conveyance benefits and coordinated it with the plan of action so that it helps the organization in picking up the serious edge in the market. The procedure of mix helped the organization in applying all the assets in the plan of action to accomplish the goal characterized (McGrath 2013). Usage: execution alludes to the end methodology utilized by the organization in gain the piece of the overall industry and a colossal client base in the serious condition. Further, the organization actualized the new and inventive plan of action in such a manner in this way, that the clients desires are satisfied. Wal-Mart Stores, Inc. Walmart is an America based global retailing store which holds its business worldwide in the universal market. The organization has numerous hypermarkets, markets and rebate retail chains. Walmart has 11, 695 stores around the world, having its business in 28 nations under the 63 flags. As per fortune worldwide 500 records by a wide margin the organization produces most elevated income worldwide that is of roughly $480 billion. The purpose behind picking Wal-Mart is evident that the organization has exceeded expectations in its business and is developing with greatest speed. Alongside neighborhood the organization similarly works in the universal market by making the item worldwide (Hesterly, and Barney 2010). Further the plan of action with the assistance of which the organization accomplished greatness in the market is talked about underneath: The organization applied the CAGE structure adequately because of which the organization became fruitful universally. The organization started the CAGE system in the accompanying manners: Social Dimension: the social element of this system incorporates distinction language, ethnicities; informal communities and so forth the organization made benefit by utilizing the social element of this structure. As Wal-Mart is eminent around the world, because of which the worldwide client detected trust and fulfillment by utilizing the administrations of the organization. As the organization was having informal communities and business works comprehensively, because of which they handily settled themselves in the worldwide market without confronting the language or culture boundary. Aside from that administration consistently focuses on the qualities and conviction of the general public wherein they are working (Ghemawat, Llano, and Requena 2010). Regulatory Distance: the authoritative separation remembers contrast for cash, exchanging coalition, pilgrim ties. The organization beats the distinction of organization by creating different procedures to resolves such issues. Alongside that the organization utilized effective individuals having sufficient information available in which the organization is winning; because of this the organization appreciated development also. At first the organization extended is business in the neighboring nations just because of which they developed and encountered the global market strategies too. Further subsequent to having experience they started its profound respect in other universal market made progress (Ghemawat, 2011). Topographical Distance: the geographic separation of CAGE system incorporates physical separations, diverse time regions, contrast in climatic conditions and so forth. The organization figured out how to beat the topographical contrasts by adjusting the conventional strategies utilized by the organizations to get by in the specific market. Further the organization. Physical separations were settled with the acknowledgment of internet business in the business (Tian, et. al., 2014). Natural contrasts and time region issues were settled by initiating distribution centers in the spots close by the market where the organization is arranged. Monetary Distance: monetary separation in the pen system remembers contrasts for the conveyance in a nation, cost of assets (money related or regular), framework and so forth. The organization Wal-Mart utilized its effective human asset to at first set up themselves in the new social condition (Ghemawat, 2011). The organization settled the monetary separation by increasing ideal information about the market and using them in such a manner to increase hierarchical goal. References Tian, D., Chen, Q., Li, Y., Zhang, Y.H., Chang, Z. furthermore, Bu, X.H., 2014. A blended atomic structure square methodology for the plan of settled polyhedron metalorganic systems. Angewandte Chemie International Edition, 53(3), pp.837-841. Ghemawat, P., 2011. The cosmopolitan company. Harvard Business Review, 89(5), pp.92-99. Ghemawat, P., 2011. World 3.0: Global thriving and how to accomplish it. Harvard Business Press. Ghemawat, P., Llano, C. also, Requena, F., 2010. Seriousness and interregional just as worldwide exchange: The instance of Catalonia. Global Journal of Industrial Organization, 28(4), pp.415-422. Walker, G. also, Madsen, T.L., 2016. Current serious methodology. McGraw-Hill Education. McGrath, R.G., 2013. The finish of upper hand: How to keep your methodology moving as quick as your business. Harvard Business Review Press. Hesterly, W. what's more, Barney, J., 2010. Vital administration and upper hand. Pearson, ed., Pearson Prentice-Hall. Baroto, M.B., Abdullah, M.M.B. what's more, Wan, H.L., 2012. Half and half system: another technique for upper hand. Worldwide Journal of Business and Management, 7(20), p.120.

Free Essays on First Impressions Can Last Forever

In Various works of writing, marriage is a significant concentration according to the subject. In the novel Pride and Prejudice, by Jane Austen, marriage is a significant job according to the various subjects. The connection among Darcy and Elizabeth depended on initial introductions that were exclusively false. Inside they adored one another, however Darcy’s pride and Elizabeth’s bias caused issues with them regularly getting hitched. The pride that Darcy exhibited was nothing contrasted with the early introductions on himself. The women however profoundly of Darcy, up until he started to talk. Austen composes, The honorable men articulated him to be a fine figure of a man, the women pronounced he was a lot handsomer than Mr. Bingley, and he was taken a gander at with incredible reverence for about a large portion of the night, till his habits gave an appall which tuned the tide of his fame; for he as found to be glad, to be over his organization, or more being satisfied; and not all his huge home in Derbyshire could then spare him from having a generally restricting, obnoxious face, and being contemptible to be contrasted and his companion (58). After they made sense of the character of Darcy, everyone’s impression went descending. He wasn’t the man they however he was. Darcy never needed to meet anybody new. He was a pleased man that viewed anybody of lower class. Regardless of what the circumstance. Darcy concealed his actual sentiments since his pride conquered him. With respect to Elizabeth, a similar circumstance applies. But her pride didn’t defeat hello. It was her preference towards Darcy and the way acted. Not exclusively did his activities make her that way, however outside sources likewise contributed. Wickham lied about Darcy, which assisted with giving Elizabeth the impression she had on Darcy. Be that as it may, above all else she was so blinded by what she had been hearing, that she didn’t understand the happenings around her. In the novel, acknowledgment turned out to be increasingly self-evident. Darcy and El... Free Essays on First Impressions Can Last Forever Free Essays on First Impressions Can Last Forever In Various works of writing, marriage is a significant concentration corresponding to the subject. In the novel Pride and Prejudice, by Jane Austen, marriage is a significant job according to the various topics. The connection among Darcy and Elizabeth depended on early introductions that were exclusively false. Inside they cherished one another, however Darcy’s pride and Elizabeth’s partiality caused issues with them regularly getting hitched. The pride that Darcy exhibited was nothing contrasted with the initial introductions on himself. The women however exceptionally of Darcy, up until he started to talk. Austen composes, The respectable men articulated him to be a fine figure of a man, the women pronounced he was a lot handsomer than Mr. Bingley, and he was taken a gander at with extraordinary profound respect for about a large portion of the night, till his habits gave an appall which tuned the tide of his notoriety; for he as found to be glad, to be over his organization, or more being satisfied; and not all his enormous home in Derbyshire could then spare him from having a generally prohibiting, upsetting face, and being dishonorable to be contrasted and his companion (58). After they made sense of the character of Darcy, everyone’s impression went descending. He wasn’t the man they however he was. Darcy never needed to meet anybody new. He was a glad man that viewed anybody of lower class. Regardless of what the circumstance. Darcy shrouded his actual emotions since his pride conquered him. Concerning Elizabeth, a similar circumstance applies. But her pride didn’t defeat hello. It was her partiality towards Darcy and the way acted. Not exclusively did his activities make her that way, however outside sources additionally contributed. Wickham lied about Darcy, which assisted with giving Elizabeth the impression she had on Darcy. In any case, above all else she was so blinded by what she had been hearing, that she didn’t understand the happenings around her. In the novel, acknowledgment turned out to be progressively self-evident. Darcy and El...

Video QA with The Minimalists

Video QA with The Minimalists In the midst of our 100-city tour, while filming Minimalism: A Documentary, we took a break in Albuquerque to film our answers to readers questions about minimalism, decluttering, and life. (Video directed by Matt DAvella.) For free  essays from The Minimalists, subscribe via  email.

Video Games and Obesity - 1601 Words

October 22, 2007 Video Games and Obesity In just two decades, the prevalence of obesity doubled for U.S. children ages 6 to 11, and tripled for American teenagers (Childhood Obesity). Obesity is an excessive accumulation of fat causing a person to become overweight. It is a serious and growing health problem, especially for kids. One major factor to the problem of children becoming obese is, video games. Video games have advanced dramatically over the years. From hitting a ball back and forth in the game â€Å"Pong,† and eating little dots in the game â€Å"Pac Man,† to first person shooters, and sport simulation games that look like you’re watching a game on TV. Even within the past six years, video games have advanced a lot.†¦show more content†¦The percentage of children, who were obese in 1974, was approximately 9.5 percent. In 2002 the percentage of children who were obese rose to a 15.1 percent (Child Obesity). Its only getting worse, especially with today’s â€Å"nex t generation† systems. Video games are only growing in popularity, and as they become more popular, kids are becoming less active, and obesity is growing. Researchers found that each hour the children played video games doubled the likelihood that the child was obese (Warner). This is because children lack exercise by sitting on the couch playing video games. The researchers found that children who do not play video games had only a 6 percent chance of being overweight. Those who played an hour of games per day saw their chances rise to 9 percent. Two hours a day bumped that to 17 percent. And three hours of gaming per day resulted in a 23 percent chance the child would be overweight (Morris). Researchers at the University of Texas at Austin surveyed almost 3,000 children ages 1 to 12, recording their habits and calculating body mass indices. They found the children who played video games, which are considered sedentary activities, were more likely to be overweight than chi ldren who only watched television and didnt play video games (Study Links Childhood Obesity to Video Games). The study suggested that the heavier children spent more time in sedentary activities than thinner kids did.Show MoreRelatedVideo Games and Obesity1593 Words   |  7 PagesOctober 22, 2007 Video Games and Obesity In just two decades, the prevalence of obesity doubled for U.S. children ages 6 to 11, and tripled for American teenagers (Childhood Obesity). Obesity is an excessive accumulation of fat causing a person to become overweight. It is a serious and growing health problem, especially for kids. One major factor to the problem of children becoming obese is, video games. Video games have advanced dramatically over the years. From hitting a ball back andRead MoreVideo Game : Video Games888 Words   |  4 Pagesyou ever played or owned any type of video game? Video games are very addictive, especially your favorite one. Call of Duty is a popular video game that is full of violence and shootings. The quality of this video game looks just like real humans, shootings, guns, cities, towns, roads, etc. Call of Duty started off as a simple video game and is now expanding into a whole series that people keep purchasing. Children of all ages are involved in playing this game, and most peop le are against it. CallRead MoreThe Negative Effects of Video Games Essay example1016 Words   |  5 PagesWhen videos games were first available to consumers and brought into homes it was to serve the purpose of entertainment. Now since the evolution of gaming unfortunately a new purpose has been served. A survey conducted by the firm at game spot concluded that gamers in the United States spent over 13 hours playing video games weekly. Although current gaming systems may help increase motors skills, there have been many problems associated with excessive video games. It’s clear that this new waveRead MoreThe Effects Of Playing Video Games On Adolescents1554 Words   |  7 PagesAdolescents Playing Video Games An Issue Analysis Essay Introduction: Are there people who have never played video games at least once in their adolescence? You might recall some happy memories of playing video games with your best friends or that your parents punished you because you spent a lot of time playing video games. Most school teachers and parents are apt to think that playing video games in adolescence might only have negative impacts on adolescents. Playing video games is considered oneRead MoreAre Video Games Bad for Children?883 Words   |  4 Pages Are video games bad for children? The last decade has witnessed enormous improvements in the gaming industry, resulting in an increase in the number of video gamers, especially children and adolescents [1]. As a result of this huge development, video games, especially the violent ones, have been proven to cause aggressive behavior and lack of emotions and social skills [2]. However, many researches have proven that video games can beneficial for children, becauseRead MoreChildhood Obesity : A Big Problem1318 Words   |  6 Pagesexpensive and is done fast. â€Å"Obesity contributes to the number-one cause of death in our nation: heart disease† (Carmona, 2003). Heart disease, the number one cause of childhood obesity in America. Parents do not realize the risks their children are being placed in. Healthy food would decrease that risk, but even though some parents know the risk their child will be in the future, that does not change the choice that is made when walking into McDonalds or playing video games with their children for mostRead MoreVideo Games Effect On Today s Adolescents839 Words   |  4 PagesAre video games having a negative effect on today’s adolescents? For most teens, video games can be a fun way to escape reality. How do video games impact us? Are video games having a positive or a negative effect on today’s adolescents? Spending too much time playing video games leads to escalating rates of teen violence, obesity and declining grades. Violence, which also includes bullying, among teens has been on the rise for years, Watch the local evening news and you will most likely hearRead MoreAre Video Games Bad For You. Over The Past Decade, There895 Words   |  4 PagesAre Video Games Bad for You Over the past decade, there are more than 90 percent of American children play video games for about two hours per day. It becomes really matter for parents to clarify if playing video games are good or bad for the health? Research has shown, there are many negative effects such as excessive television and video playing cause muscle pain, obesity, lack of vitamin D, sleep deprivation†¦ which are related to video games playing. In addition, the effect of violent video gamesRead MoreVideo Games And Its Effect On Society1525 Words   |  7 Pagesâ€Å"The reason why people find it so enjoyable is that games are usually the right degree of challenging and the player takes an active role (unlike watching television) so there is an incentive to achieve† (Gee). Ever since video games were invented there was an immediate attachment and an unwillingness to release them. They present chances to accomplish things one may not be able to do in their life, and provides an escape from reality. Video games also imprint and teach new skills to the gamers whoRead MoreEssay on Life is Not a Video Game1698 Words   |  7 PagesVideo games are probably the most asked for present when a child sits on Santa Claus’ lap at Christmas time. They are, in all probability, what kids ask for when they make a wish while blowing out the candles on their birthday cake. The latest installment in the Call of Duty video game franchise, Modern Warfare 3, reached record sales of $775,000,000 in five days (Tito). At sixty dollars each, that means that this game is present in approximately 12,750,000 homes worldwide. Although the gaming industry

Volkswagen Utilitarian Ethics - 1055 Words

Volkswagen is under investigation following reports from the EPA that they had installed software into their engines that deceived emissions testers. Furthermore, engineers updated this software in 2014, claiming that they were improving the vehicles. James Liang, a senior engineer who had worked for Volkswagen for 30 years, admitted to investigators in September of 2016 that he had designed the software in question. Further investigation has revealed that this conspiracy may have involved executives of the company. It is unknown to the public whether Liang was acting under orders when he designed the software or he decided to create it on his own to meet requirements his superiors gave him. Both rule utilitarianism and Kantian duty ethics†¦show more content†¦Rule utilitarians look at classes of actions, such as lying, giving to charity, and murder, in a two step process. First, a majority of people must accept the action as morally correct. Then, morality can be determined by the results of the action. For example, if a majority of people were to accept murder as good, many people would be hurt. Therefore, murder is morally wrong. Unlike Kantian ethics, where intent is important and consequences are irrelevant, rule utilitarianism solely analyzes the results of a class of actions, regardless of the intent behind them. Kantian ethics and rule utilitarianism disagree on the morality of creating a â€Å"defeat device.† This device determined when its engine was undergoing emissions testing then switched from its normal operating mode into a lower emission mode. The normal emission mode was 40 times the limit dictated by the Clean Air Act [1]. By creating a dirty engine, Liang contributed towards the destruction of the atmosphere. This will negatively impact the quality of life for many future generations of people. Because damaging the environment negatively impacts millions of people, rule utilitarianism declares it to be morally wrong. The pros ecution of six executives of Volkswagen, including the head of engine development, indicate that Liang’s superiors were involved in this conspiracy from the beginning [2]. The most applicable maxim to this situation is â€Å"I shall fulfillShow MoreRelatedShort Paper 1: Volkswagen And Morality. Starting In 2006,983 Words   |  4 PagesShort Paper 1: Volkswagen and Morality Starting in 2006, James Liang began design on the EA 189 diesel engine. The EA 189 was advertised as a clean and fuel efficient engine, which unfortunately was a lie as it was not even remotely close to being clean. To sell the EA 189 engine in the United States, the engine had to pass an emissions test. James Liang knew that the engine would not even come close to passing the test; therefore, he and his fellow conspirators developed a device, called the dynamometerRead MoreThe Vs. Emission Testing1200 Words   |  5 PagesIn a modern society, people always face the dilemma to choose whether obey ethic standards or gain more profit. This problem is the much-debated one in that it affects everyone in their daily lives. Despite various responses, people may have on the topic that the Volkswagen engineer James Liang pleads guilty for his role in cheat U.S. emission test. Back to last year James Liang and his co-conspirators designed and implemented software for new â€Å"EA 189† diesel engine, to cheat the missions tests.Read MoreEthical Theories And Doctrines That Affects Companies Attitudes On Being Socially Responsible Or Not2425 Words   |  10 Pageskey ethical theories and doctrines that affects companies’ attitudes on being socially responsible or not. It will then attempt to establish a justification on the decision taken by the company through its CSR strategies. Two automotive companies, Volkswagen AG and Toyato Motor Corporation will be used to apply these theories and consider if they manage to meet the challenge of these competing interest. Several moral and ethical theories connected to public relations discourse have emerged to distinguishRead MoreCase Study : Management Theory And Practice1764 Words   |  8 PagesPractice Assessment item 3 Ethics, Leadership Decision Making Value: 45% Due date: 18-Oct-2015 Introduction The success of company goes beyond the scope of mere financial statements. Business culture, ethics and management values and ethics could impact business performants in the long term, â€Å"no matter the size, industry or level of profitability of an organisation, business ethics are one of the most important aspects of long-term success† (Trapp, 2014). Volkswagen is the biggest automobileRead MoreTo Cheat Is To â€Å"Gain An Advantage Over Or Deprive Of Something1035 Words   |  5 PagesTo cheat is to â€Å"gain an advantage over or deprive of something by using unfair or deceitful methods†(Simpson). This definition defines the actions of an experienced engineer named James Liang. His company of employment, Volkswagen, asked him and his team to make a new diesel engine that would sell well in America. Unfortunately, they ran into issues of making a design that would stay under U.S. emission standards. Under tight secrecy, Mr. Liang was looking to gain an advantage in working around theRead MoreAn Investigation Into The Volkswagen Emissions Scandal After Research Essay1636 Words   |  7 Pageslast year, there is an ongoing investigation into the Volkswagen emissions scandal after research indicated a large discrepancy in emissions during testing and road operation conditions on some of the company’s diesel engine vehicles.[1] On September 9, 2016, James Liang, an experienced Volkswagen engineer and head of the company’s Diesel Competence unit in the U.S., pleaded guilty to taking part in a fraudulent scheme to allow certain Volkswagen vehicles that violated emissions regulations to passRead MoreUtilitarian Analysis : The Volkswagen Dilemma1250 Words   |  5 Pages(1)(a): Utilitarian analysis Utilitarianism is a consequentialist theory that judges an action on its outcomes and aims to maximize happiness. This means finding the action that generates the â€Å"greatest good for the greatest number†. The Volkswagen dilemma comprises whether it is ethically permissible to install the defeat device. Several stakeholders, mainly the manager, the costumers including consumers and dealers, the general public and shareholders, will be affected. Stakeholders PositiveRead MoreJames Liang And The Volkswagen Emission Scandal Essay1314 Words   |  6 PagesJames Liang and the Volkswagen Emission Scandal An Ethical Examination On September 9, 2016, a veteran engineer of Volkswagen AG by the name of James Robert Liang pleaded guilty to charges of conspiracy to defraud the government, committing wire fraud, and violating the U.S. Clean Air Act. While working in Germany in 2006, Liang was part of a team charged with producing a new fuel-efficient diesel engine that satisfied new U.S. regulations on vehicle emissions. He and his team eventually came toRead MoreEthical Review Of The 1971 Ford Pinto1139 Words   |  5 PagesMatthew Perezluha Paper #1 Business Ethics/MGMT-368 September 6, 2014 Ethical Review of the 1971 Ford Pinto In the mid to late 1960’s American automobile manufacturing was being dominated by Japanese imports. These imports, smaller in size than the domestic vehicles at the time, offered an economical and dependable alternative to what American automobiles offered. In order to remain competitive with these Japanese imports Ford chief executive officer Lee Iacoca instructed the Ford manufacturingRead MoreThe Safety Regulations Of The Automobile Industry1849 Words   |  8 Pagesevery vehicle. Within these safety regulations there is The Clean Air Act; an act to improve, strengthens, and accelerates programs for the prevention and abatement of air pollution. But we always had criminals breaking the rules of society. VW (Volkswagen) committed fraud by having their software engineers programing the onboard engine management module (ECM) in order to obtain higher profits. Of course they did not care about the consequences neither the harm they will be doing to every person

Unanswered Concerns on Good Essay Topics for the Crucible

Unanswered Concerns on Good Essay Topics for the Crucible A Secret Weapon for Good Essay Topics for the Crucible If you've always experienced difficulties with such an assignment or couldn't find relevant data to supply solid arguments, our experts are at your services. They're experts in various academic disciplines and skilled writers at the identical moment. Use the assistance of true academic experts and receive the service you have earned! Tell our experts what sort of homework help on the internet you want to get. Good rating and very good reviews should tell you whatever you will need to understand about this excellent writing service. If it's the first time you're likely to use our article writing service, you most likely have a lot of questions. The majority of the times, you will have the option of picking the topics that you've discussed in your class. In fact, the majority of us will never come face to face with this decision. Actually, a seasoned writer can do the job much faster than any student as they've been writing academic assignments during their entire life. You are unable to command Mr. Parris. It takes an extremely intriguing spin on the true Salem Witch trials that happened in Massachusetts Bay Colony during the calendar year 1692. That said the Crucible is an extremely intriguing play. Vocabulary study guide has a peek at the crucible. It isn't enough to read a brief edition, if you wish to read a very good evaluative essay. So in case you have an essay assigned that you require help with, you can purchase essay online cheap from us. The essay isn't the simplest task to master. Who knew essay writing might be so tough. Whether you must make a paper of one-of-a-kind flawlessness, just get an essay here and our writers will provide help. Our writers provide the very best writing services and can help you compose a productive essay. To begin writing an excellent rhetorical analysis essay, the first thing springs to mind is the rhetorical analysis essay topic ideas. The last step you ought to take is to compose the conclusion paragraph for the Crucible essay. We will help you with any sort of essay you've got and compose a fantastic paper which will bring you a high grade. It is a great concept to locate a five-paragraph essay template to find a general comprehension of a winning paper structure. As soon as you inform us about all of the paper information, we'll begin searching for a proper writer for your paper. Completely free Arthur Miller Crucible essay samples are offered on FreeEssayHelp with no payment or registration. Somebody works part-time and doesn't have sufficient time to do all of the assignments. Therefore do not lose out on this good prospect. Write about the kind of government in Salem. Hence, it's not important in any respect. The characters would like to be viewed as good by the full village. Several characters base their actions on the urge to safeguard their respective reputations. A History of Good Essay Topic s for the Crucible Refuted Don't neglect this rule, otherwise the reader would think that you're not fully conscious of the topic you're writing about. To begin writing your assignment you would want to encounter an interesting and promising topic. Quite frequently the situation is erroneous, and only analogies are normally risky. Read the rules and strategies for writing. Make certain you have from three to five strong arguments to back up your thesis. If you discover that the writer did not provide just what you expected, request a revision, and we'll make the corrections. Together with the topics, you'd come across loads of papers at no cost. You must be proficient in the topic, have an overall idea about the chosen issue and figure out how to get the best arguments to show your thesis. As an example, The Crucible actually meant to be a satire of the anti-Soviet feeling that ran rampant throughout the nation. It is simple to see why a catastrophe like the Salem witch trials occurred. The town is religiously and morally based so you're either classified below a believer or a person who believes in evil. The other girls all join in so the blame won't be placed on them. There's chaos in the town after the folks there learn that there may be witches that inhabited the village. There were four ministers between the time frame of when the meeting house was constructed and the conclusion of the witch trials.

Problems facing air zimbabwe and how to solve them free essay sample

Air Zimbabwe, the major airline of Zimbabwe has been facing perennial losses for the past decade (since 1994), due to various reasons some of which has lead to the highest recorded level of labor turnover in the country (CEO’s report in Zimbabwe Review). This has been owing to factors like poor management from the subordinates and also bad publicity from the region. Also lack of proper and up to date technology has a contributing factor towards the losses. Poor cost cutting strategies Air Zimbabwe has been practicing poor cost cutting strategies. This has seen it pulling out of lucrative routes which covered a substantial amount of their costs for example the Harare to DRC, Harare to Dar Es Salaam, Harare to Lilongwe and also Harare to Nairobi routes in their bid to cut costs (Zimbabwe Review). Although according to the CEO, Dr. P. Chikumba pulling the flights out was a temporary measure owing to the operational challenges, lack of proper management and tracking of progress made them into thinking that they were better off without the routes. We will write a custom essay sample on Problems facing air zimbabwe and how to solve them or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This led to losses since the routes they had were not as profitable and able to meet all the costs being incurred by the airline. This also led to the staff turnover; workers found out that the company was now failing to honor their debts so it was easier for them to go out for greener pastures. Regulation and sanctions Regulations and sanctions from major airlines also contribute to the airline’s perennial debt and to some extent labor turnover. There is no airline that survives on its own just as there is no island that can survive on its own. Air Zimbabwe has been shut out from various partnerships and also from the IATA due to sanctions from other countries (Zimbabwe Review). Although this has to do with the external environment it is limiting its chances of ever getting in lucrative routes that guarantee them profitable returns. In most events air Zimbabwe’s planes are prohibited from entering certain air space as its planes are deemed unsafe and also unreliable. So in order to satisfy the customers all they now do is to take a shorter route to the hub country (i. e. South African) and the passengers are taken to their various destinations from there. This is rather not lucrative for Zimbabwe since there is less income compared to the event in which air Zimbabwe transported the passengers itself. In this case year on year its losses increase as more and more countries are deeming the airplanes by air Zimbabwe unsafe to occupy their air space. Heavy debts Past debts have been haunting the airline since it has been failing to honor them as early as 1994 and currently most of its revenue is being attributed to the payment of the debts (Zim debt March, 2012). This has leaded it into being kicked out of IATA after having failed to honor a huge debt from IATA of about US$140 mil and US$ 35 mil worth of wages and salaries. Its attempts to go regional in partnership with Air Malawi, Air Mauritius, Zambian airways Tanzania airways and Kenya have come to naught as the airlines fear lack of effective contribution from the airline since it is in huge debt (newzimbabwe. com 2012). Apart from the fact that the airline had a huge debt, its failure to enter into partnerships was also as a result of air Zimbabwe’s lack of polarized industrial relations with other airlines. Since the airline has no partners the airline tends to pay a lot in terms of air space and landing costs which is leading to them procuring losses year on year. Recently Airline settled a debt of 1. 5 million US$ to release an impounded plane on London Gatwick Airport. Plane was impounded by American Aviation firm and now Air Zimbabwe flights to South Africa are also not resumed because management has a fear over creditors that they might impound their planes (Zim debt March, 2012) Lack of airplanes Air Zimbabwe is now unable to operate some routes due to their lack of aircrafts. All in all the organization owns 10 planes some of which have been lying idle in hangers due to lack of fuel and repairs which is leading the airline to resort to other strategies. For example; air Zimbabwe is leasing aircrafts since they have withdrawn theirs from the requisite destinations (Newsday 2012). Air Zimbabwe is leasing Zambezi airlines to service the Harare to Johannesburg route and recently they have also added the Harare Victoria Falls route as well. This means Zambezi airline is operating those routes on behalf of air Zimbabwe at a fee. This is rather expensive as all the costs incurred by the airline in accordance to the routes are met by air Zimbabwe. Although this is a noble move the airline is facing high costs leading to their perennial losses. Lack of advanced/ new technology According to (CEO’s report in Zimbabwe Review), air Zimbabwe is now operating with old and outdated technology in comparison to other airlines. Its equipment is now very old and unattractive that customers doubt the safety of the planes leading to them boarding other planes and also shunning from air Zimbabwe. Lack of adoption to new technology owns to their failure to meet the costs for procuring the technology. This has led air Zimbabwe into buying sub standard goods. An example is when the management of Air Zimbabwe cancelled interior from Avis interiors with a loss of $250,000 and replaced the interior with rather, 2nd hand interior from American general suppliers. This shows poor management and myopic view from the management since they failed to foresee the loss and also the sub standard goods they bought would not last long. This lack of adaptation to new technology is leading to the organization being uncompetitive in the market. This is so because the market is now flooded with rivals who have technologically advanced equipment which is showing efficiency and competitive for instance the South African airways is making use of 21st century technology making it very attractive to the customers. (newzimbabwe. com 2012) Flight cancellations Rampant cancellation of flights is also a major challenge that has forced many flyers to opt for other service providers. Since the president does not have his own private plane he resorts to using the national plane for his use in the event that he is going out of the country (newzimbabwe. com 2011). This means that when he is going out the airline postpones all the bookings for the day resulting in people delaying their journeys thus losing faith in the airline. Since people would have lost faith in air Zimbabwe the airline tends to lose income and revenue and sine they face high fixed costs all they can do is continue facing persistent losses. Government overheads (attention on other departments neglecting the industry) Since air Zimbabwe is a parastatal there is need for the government to subsidies for it to function properly (Newsday 2011). However the government is not doing so since it is facing serious overheads. Also the government is mandated to consider the welfare of the society so there is consideration of other sectors for example the agricultural sector, the health sector and the education sector. This would then leave inadequate funds to subsidies for the airline thus its continued decline over the years. In such cases, those with requisite skills that is, engineers, financial managers and even accountants whose jobs are not fixed in the airline industry look elsewhere for employment, there had been a serious turnover in those departments as the people are not being adequately remunerated. (Newsday 2011). High labor turnover Air Zimbabwe is also facing a high labor turnover due to poor management strategies, failing to motivate their workers to stay and also they lack a good remuneration strategy leading to people going months without a pay. Air Zimbabwe is also unable to satisfy the needs of its workers for its workers do not even have descent incentives. This has lead to serious industrial actions that are unhealthy for such a big organization like air Zimbabwe. According to a case study done by (Air Zimbabwe Overstaffed 2012), air Zimbabwe’s failure to pay workers led to strikes which saw about 400 workers striking out of which 50 of them were pilots and it led to the airplanes being grounded. Without the pilots there was no way to ferry the booked passengers so they had to cancel all their flights and people lost confidents in the airline altogether. Recommendations to the afore problems facing the industry In order for air Zimbabwe to get back to its feet and start being competitive serious recommendations should be put in place. As a CEO of the airline suggestions to be made would be based on the empirical example considered by other airline industries that faced similar challenges. Retrenchment Air Zimbabwe employs over 1400 workers some of which are either not productive at all or who do not fit the selection criteria. In such instances there is a need to carry out a human resource audit where there would be assessment of personnel’s technical competence to run the airline (digitaljournal. com). In so doing there is easy cutting of unnecessary workforce leaving only competence ones capable of handling the industry. Employee motivation (on both financial and non financial incentives) It is a fact that air Zimbabwe employees are not motivated at all which is leading to their low working morale (CEO of air Zimbabwe). There is need to motivate the workers by providing for their non financial need as well as remunerating them fairly and competitively so that there would be reduced turnover and also insure a high working morale. According to (www. insiderzim. com) there is need for competitive remuneration for the technical personnel so as to attain experienced personnel. This was seen as a success when implemented by Kenyan airways so if properly implemented it would yield the same results with air Zimbabwe. Also non financial incentives could also be provided for example paid holidays, meal provision or even staff fare prices as these would effectively motivate workers to work efficiently and effectively Introduce new routes In a bid to cut costs air Zimbabwe closed out some routes which saw them face perennial losses. There is need for them to introduce new routes as implemented by air Malawi, for example Harare to DRC, Harare to Dar Es Salaam, Harare to Lilongwe or Harare to Nairobi. Air Malawi introduced new routes which saw them enjoying some profits as the routes were lucrative especially the one from Lilongwe to Dubai (www. galbithink. org). If Zimbabwe was to follow suit then customers would gain trust in the airline once more. This would in turn reduce their losses if routes turn to be lucrative. Privatization It has been known that the government owns the majority of the share at air Zimbabwe if not all of them. They charge prices that they see fit which are not profitable as seen over the past decades (digitaljournal. com). Privatizing the airline means that the private sector would have to own the majority shares, this is good in that it encourages the market forces to control everything occurring thus maintaining an equilibrium level of supply and demand. Privatization was successfully implemented by Kenyan airways were 77% of the shares were sold to the public sector. Now the airline is incurring profits year on year (www. galbithink. org). However there would need for the government to revise their indigenization policies as there is need for foreign direct investment which is not possible if there is a 51% indigenization policy. Zimbabwe is known for its 100% safety record so as long as there is a policy review investors are surely to come. Enter into partnership There is no industry that can survive on its own; there is the need for air Zimbabwe to enter into partnership agreements with other airlines so as to cut costs associated with air space, landing cost and so on. This on its own has the power to increase competition and since competition is healthy it would see the industry improving its service delivery. Zimbabwe is on its way to implement such, as it has already entered into a partnership agreement with Fly Emirates to operate its skies as it now operate the Harare Dubai route (www. insiderzim. com) Facilitating change, (technology) These days due to the introduction of technologically advanced equipment airlines make use of technology to stay competitive. There is a need for air Zimbabwe to do the same as this ensures competitiveness in the industry. Most airlines, for example, the South African airways makes use of computers to book passengers a seat, also they makes use of state of the art entertainment for the passengers enjoyment (www. travellersjournal. com). These are the small changes that would have a huge impact in the industry. Introducing aggressive marketing strategies The reason why the airline is not being lucrative is also as a result of their lack of effective marketing strategies. There is a need for aggressive marketing so that people may be re incarnated into trusting the airline again. When Kenyan airways was facing a decline one of the ways they got back on their feet was through aggressively advertising so that people became aware of what changes they were to expect (www.galbithink. org). There is need for air Zimbabwe to do so since it would guarantee them a market share. Change management style The leadership style being used by the airline is not being effective as t is failing to control the environment. There is a need for air Zimbabwe to adapt to a new management style that ensures effective communication and also ensures that everything being done is known to every level of the organization . For example the airline should make use of a democratic leadership styles since it allows for everyone’s views to be considered in  decision making and all (CEO’s report). If this is done properly then the airline is sure to succeed. Conclusion In the event that these recommendations are taken into consideration there is a high possibility of air Zimbabwe dominating the skies once again. This will ensure the least possible rate of labor turnover and also ensure that profits are earned year on year. However if these enabled success in other airlines it does not guarantee success for air Zimbabwe as there would be need for effective implementation of the above.

Throughout The United States It Has Been Stated That Between 355,000

Throughout the United States it has been stated that between ?355,000 and 445,000? (Resaner) people are homeless everyday and night. Homelessness is something that affects people of all ages, races, backgrounds and religions. The problem of homelessness is not something that only happens in the large cities, it happens everywhere. There are people with many different problems that force then to become homeless. They do however all have one thing in common they have nowhere to live. Some factors that contribute to homeless in America that make it unpreventable are the lack of education, economic factors and mental illness. Lack of education is something that is looked down upon in today?s society. The more education, the better a person will be in the work force. Children are taught from a very young age to stay in school, however a good number of then will not finish. From making that one decision children?s lives will be changed forever. Some will make it and some will end up with no where to turn. Nearly ?twenty six percent? (Nichelason 17) of our homeless population are people under the age on eighteen years old. These young kids have no education and in return no way to provide for themselves. So many of them turn to illegal activities to try and better their lives. If the children do have a family their situation is not much better without an education. Most homeless families do not stay in one place very long so the children can not attend school. The parents often need the children to work to help provide for the family. For adults the average that an illiterate adult will earn is ?forty-two pe rcent less? (Resaner 89) then a high school graduate. Being an illiterate person causes a lot of trouble since they can not read newspapers, get a drivers license or even attempt to fill out a job application. The lack of education for our homeless is a key factor in what is bringing then down to that level. Even if we promote staying in school and push our kids to the limit there are still factors that make them not finish. Lack of education is one main reason that homelessness can not be prevented. Some of our homeless did receive an education but because of other factors in their life found themselves on the streets. One of these factors is the economic factors in the United States. People today are also becoming homeless because of economic factors. Good people with education?s are becoming part of the homeless problem. More then ?eight million people are unemployed and without benefits? (Rossi 37). Those are people who are spending every last penny they have to prevent themselves from being a statistic. However, most within a few months will have no choice but to turn to the streets. People losing jobs is something that happens everyday around the United States. Many of the bigger manufacturing industries and other companies around America have had to close due to the economic difficulties. Companies today also like to save as much money as possible so many have relocated to countries where it is cheaper to do business. ?Every year since the 1970?s two million American?s have lost their jobs due to economic factors? (Ropars 52). From the companies closing and moving out of the country it makes it very hard for people who want to work to find a job. This is a h uge problem in the Unites States and is a problem that can not be solved. So since the problem of ecomonic factors can not be soved, neither can homlessness. It can not be solved because the companies will continue to go where the money is for them. Along with lack of education and economic factors another key factor of why homelessness can not be prevented is mental illness. Mentally ill men and women make up nearly ?66 percent? (Rasaner 30) of those homeless living on the streets around the United States. ?In 1989, scientists at John Hopkins University found that 42 percent of homeless men and 49 percent of homeless women studied had serious mental illnesses? (Resaner 30). Even though there is medicine and hospitals where most of the illnesses

12 Book Marketing Mistakes Every Author Needs to Ban in 2019

12 Book Marketing Mistakes Every Author Needs to Ban in 2019 12 Book Marketing Mistakes to Ban in 2019 Since the birth of Reedsy, we've had the chance to work with thousands of authors, helping them get their books out there in the most professional possible form - and to sell them.For many authors, selling a book is even harder than writing it. But whether you're self- or traditionally published, learning to market and sell your work is a key factor in author success. In this post, our co-founder Ricardo Fayet shares the 12 most common marketing mistakes he's observed in the past few years.  To make sure you aren't tripped up by these common traps, read on... Which of the 12 most common book marketing mistakes did you make in 2019? #pubtips 1. You’re marketing to everyoneMost of the time, when I ask authors who their book is for, they’ll tell me about their genre: â€Å"It’s for teenagers who are into Fantasy,† for example. Or sometimes, I’ll get an age group: â€Å"It’s for middle-aged women.† It’s not uncommon to hear â€Å"everyone† either.There are two big problems with this. First, you’re setting unrealistic expectations. Unless you come up with the next Harry Potter, not every teenager will read your book. It’s much more likely that only an infinitesimally small portion of them will. Learn more about how Reedsy can help you craft a beautiful book.Which of these traps have you encountered while self-publishing? Or do you disagree, and think that they're not mistakes at all? Let us know what you think and share your experiences marketing your book in the comments below.

How to start a new business venture Essay Example | Topics and Well Written Essays - 2250 words

How to start a new business venture - Essay Example People in modern world are more conscious about their health and the diets they take to be fit physically and be more active in their daily life. For this booming industry trend there is a great prospect for the new business venture in the fitness and healthcare industry. In this report we have a proposal for a new business venture at Mayfair in the City of Westminster as it is one of the growing regions at UK and the people nearby Mayfair region are more aware of the health and sports fitness centre compared to other regions at UK due to the presence of many clubs and hotels at nearby streets like Marshall Street Leisure Centre, Seymour Leisure Centre, Little Venice Sports Centre, Queen Mother Sports Centre, Porchester Centre etc (City of Westminster, 2011). As far as the UK Fitness Industry report by FIA, over the last few years’ regions of London has immense growth in Fitness Industry and has been forecasted to grow even more in future if people are educated with its benefi ts to their health and wellbeing (FIA, 2010). Proposed Services The new sport fitness centre should provide its customer with a variety of services. It would include first class fitness centres and some sports centres which will accommodate many types of sports like basketball, tennis, boxing etc. There should be a food and beverage area where customers can also relax during workout. Massage centre with training on fitness exercises are one vital service which should be there. A medical therapy clinic is also a modern trend in the fitness industry. Various other facilities like the conference room and the children centre, protective lockers and swimming pool are some attractive features which attract a lot of customers with the extra services they get from other fitness centres (Anything & Everything, 2011). Analysis of the market in London 7 P’s of Marketing Mix Fitness and Health industry being a service offered to the customer without any product thus the extended marketin g mix is to be used i.e. 7P’s of marketing mix. In order to formulate the right marketing mix the company needs to evaluate all the segments and work in the improvements of the each segment to compete with the other players of the market (Gupta, 2006, p.22). Product The product mix is the range of products that are available with the company. It may be broaden with different services or it can also be extended in order to fit the market scenario. The services of the fitness centre located near Mayfair road in the city of Westminster at London are very advanced with many facilities like swimming pool, recreation centre, modern equipments, therapy clinic etc. Thus to survive in this competitive environment the new business venture of fitness centre should also posses the existing services along with some added new differential services (Nargundkar, 2006, p.46). Place Place is one of the most vital factors which needed to be considered while placing the product or services. The place determines the cost of transportation of materials, scope of new customers. If the right service is properly placed at the right time at the right place then it will be best accepted by the customers. UK being a very flourishing country for the fitness industry especially in London the people is very aware of the services provided by the different fitness centres and since there are no fitness centres located at proper

Evidence and Practice Assignment Example | Topics and Well Written Essays - 250 words

Evidence and Practice - Assignment Example ic change process, the issue of employee’s participation has been stipulated to have a number of positive results, effective responses and success achievement in the change implementation process. Thus, it is crucial to involve teams and individuals to ensure a successful change process (Weber, Reichert, & Rinderle-Ma, 2008). In response to this, my practice change that I would like to initiate and implement in my workplace that is in the operating room as an operating room nurse is in the reduction of infection prevention specifically by limiting the number of people in the room during surgical operations. Health care practitioners have a responsibility of enhancing the care of the patients through quality care and safe delivery (Howard & Hanssen, 2007). Often in the operating room do you find many students and health care personnel when an operation is ongoing, and this puts the patients at a risk of acquiring infections, as they are very susceptible. The operating room should be free from disease causing organism and in achieving this, there should be a limited numbers of personnel as well as limited movements to limit bacteria spread (Hurlbert & Garrett, 2009). In attaining my stipulated change process, I will encounter resistance from my own healthcare practitioners and I will encounter it through e ducation on the importance and standards of infection prevention in the operating room (Hon, Bloom, & Crant, 2011). To ensure success, I will involve individuals and team members. Weber, B., Reichert, M., & Rinderle-Ma, S. (2008). Change patterns and change support features–enhancing flexibility in process-aware information systems. Data & Knowledge Engineering, 66, 438–466.

Business Analysis of Yoplait in Mauritius

Business Analysis of Yoplait in Mauritius What is yogurt? Yogurt is a dairy product formed by the fermentation of milk from the action of two live bacteria; lactobacillus bulgaricus and streptococcus thermophilus. These are micro-organisms which transform the milk into the yogurt through a process by which they convert the lactose present in the milk into lactic acid, making the product digestible for people who are cannot ‘tolerate milk and maintaining the balance in the intestinal flora. The yogurt should contain 10 millions of lactic ferments per gram and must be alive to be designated as ‘yogurt. Yogurts are thus fresh products which should be kept frozen at most at 6à ¢Ã¢â‚¬Å¾Ã†â€™ up to its expiry date in order to conserve all its nutritional benefits. History of Yoplait Yoplait was established in 1965 and was recognised as the first complete range of fresh daily products. Furthermore, Yoplait showed innovation as it was the first brand ever to offer refrigerated products to its customers in ‘throw-away packages whereas other products were still sold in jars. In 1967, Yoplait came with the concept of fruit yogurt and established itself on the French market before conquering the world. From its huge success, new products were consecutively launched; diet dairy products in 1972, the first drinking yogurt, Yop, in 1974, yogurt specially for kids in 1985, the fromage frais, Cà ¢lin, in 1987, a range of milk-based desserts in 1992 and Perle de Lait in 1996 (to cite the most famous ones). Yoplait also differentiates itself from other yogurt brands as it constantly shows originality by launching new products, improving them and working strongly on promotion around the world. Today, Yoplait is so successful that it is present in almost 50 countries through subsidiaries, joint ventures and franchisees. It is the number two worldwide (after Danone) and latest statistics show that more than 15,000 cartons of Yoplait are eaten every minute around the world. As the Chairman of Yoplait states, â€Å"We are determined to ensure that the little flower continues its growth and blossoms all over the world.† Yoplait in Mauritius The Yoplait brand established itself in Mauritius in 1976 through a franchise with Maurilait Productions Ltà ©e, a subsidiary of the Food and Allied Group of companies, established in 1966. Maurilait Productions Ltà ©e is today the producer of Yoplait, Candia and Miko products through franchise, technical partnerships and international branding. Marketing mix of Yoplait in Mauritius Product The presence of Yoplait in Mauritius is not only concerned with yogurts, but with a variety of other products. However, for the purpose of the study, it should be noted that the emphasis will be entirely made on yogurts. In this sense, Maurilait has segmented its yogurts into different categories; 1. Firm yogurts; comprising of Nature Sucrà ©, Nature, Silhouette Nature, and Ti-Yoplait. 2. Mixed yogurts; 3. Drinks It should also be noted there also exists different conditionings and groupings for Yoplaits yogurts, namely, tubs of 100g, 115g, 125g, 150g and 1kg. Price Different Yoplait goods have different production costs and therefore have different market prices. When these products are freshly manufactured at Maurilait Productions Ltà ©e, they have a lower price than when they are distributed by Panagora Marketing Ltd. This is so, because Panagora also has to gain a profit from their transactions. However in Mauritius, the outlets show differences in price of Yoplait yogurt products over the whole island. Since, there is no law pertaining that the manufacturer or distributor can impose a fix price for their products, retailers have the right to put their own prices irrespective of whether it is exaggerated or not. Thus, Maurilait and Panagora can only recommend prices for the products. (see Appendix) Place (Distribution) It is Panagora Marketing Ltd, another subsidiary of the Food and Allied Group of Companies, which is in charge of the distribution of all products manufactured at Maurilait Productions Ltà ©e. It ensures that all Yoplait products are accessible to everyone within the island. To do so, it was established that the distribution will be carried out according to three distinct groups: 1. CDP, that is, Commerce De Proximità ©. This category englobes all cornershops, cafetarias and other little businesses around the island. 2. GMS, that is, Grandes et Moyennes Surfaces. For this group, Panagora ensures that the distribution is adequately made to all supermarkets and hypermarkets in the country. 3. Food service, comprising the sale and distribution of Yoplait products in bulk, namely to hotels and restaurants. It should be noted that this system is in fact used for all products distributed by Panagora Marketing Ltd, in order to ensure that the specific needs and requirements of the different categories are met. Promotion All advertisements of Yoplait in Mauritius are designed and disseminated by one of the most famous advertising agencies in Mauritius, namely, Circus Advertising Company Ltd, which is again a member of the Food and Allied Group of Companies. Regarding sales promotion, feasibility studies are conducted by Maurilait Productions Ltà ©e in collaboration with Panagora Marketing Ltd. If the studies reveal that such promotion will be profitable for both organisations, it is again Circus which will be in charge of promoting the new offers. Literature Review Introduction This section will mainly investigate how customer satisfaction, retention and loyalty affect an organisation. But before going into the subject, an essential point should be considered; customer relationship. As will be demonstrated in details below, satisfaction is more likely to induce loyalty and hence profitability if relationships between customers and firms are effectively managed. Customer Relationship Management (CRM) deals with the management philosophy that enables a business to identify, attract and retain the most ‘profitable customers and at the same time build and manage strong relationships with them by delivering superior value and satisfaction. The different stages related to the creation of those relationships are illustrated below: The courtship stage is the one in which the company starts to ‘know the customer and so loyalty is very weak and nearly inexistent. The relationship phase is where the feeling of commitment towards the organisation starts to grow. A strong attachment to the firm is created and the customer is no more likely to switch to competitors. Finally the marriage stage is when a long lasting relationship is created. At this stage, the degree of loyalty is very high and the customers even get personally involved in the organisation. It should be noted that the customers should somehow not be taken for granted. The marriage stage is not an eternal one, and if ever the customer gets disappointed by the company repeatedly or if the relationship is not effectively managed, he may stop any contact with the company, that is, dissolute the relationship. From now on, this section of the study will focus on how these relationships are linked to the satisfaction rate of the customer and how it affects the whole organisation. Customer satisfaction In earlier decades, Hunt (1977) already identified customer satisfaction as the degree to which the customer is pleased by a product and how far he feels his needs and wants being met. More recently, Schiffman, et al. (2008) defined customer satisfaction as being ones perception of the performance of a product or service relative to ones expectations. As can be noticed, the dimensions of customer satisfaction have evolved and they are no longer restricted to simple terms like pleasure and needs fulfilment. Instead, thorough investigation was conducted to come with the essence of the customer satisfaction state; expectations and perceptions about the products and services offered. Kotler et al. (2005) also argued in the same sense, saying that â€Å"customer satisfaction depends on the products perceived performance relative to the buyers expectations.† Both definitions show that if the performance of a product is below the level of expectations, the customer will eventually be dissatisfied and if ever the expectations level matches that of the product performance, satisfaction occurs. Hoyer and MacInnis (2001) illustrated this theory by using the confirmation and disconfirmation paradigm; This model conceptualises the occurrence of satisfaction and dissatisfaction states. For instance, consumers have expectations about the performance of a product. For example, a consumer has certain expectations before tasting a yogurt. If the level of expectations matches that of the performance, in this case the taste of the yogurt, there is confirmation of expectations and the customer is neither satisfied nor dissatisfied. On the other hand, if the performance of the product goes beyond customers expectations, there is positive disconfirmation and the customer is satisfied. If ever the performance of the product is below the level of expectations, there will be negative disconfirmation and thus, dissatisfaction. Furthermore, it is also claimed that a customer is highly satisfied and even delighted if the performance experienced from the product exceeds the expectations level, meaning that both satisfaction and delight may occur from the positive disconfirmation stage. To come forward with this argument, Lovelock and Wirtz (2004) adapted a diagram of how factors influence the customers expectations based form Zeithaml et al. (1993) work. However, there is no ‘absolute definition of the term ‘customer satisfaction and over the past years, many authors tried to illustrate it but we can observe that the different definitions converge to the same broad ideas on the relationship between how the product performs and what the buyers expect from the good itself. During the last decades, organisations came to understand the growing importance of customer satisfaction and from there, the need for delivering value to customers and building relationships came into existence. Importance of customer satisfaction Even with the growing importance of customer satisfaction, some companies still underestimate its value. In the article Surveys value is underestimated (Anon, 2005) it was consequently argued that measuring customers satisfaction also involves the measurement of their dissatisfaction. The author firmly believed that the dissatisfied customers, together with prospects, hold valuable information contributing to the success of the company. Arussy, L (2005) even consolidates this argument by saying that customers and companies both demonstrate distinct ways of thinking, operating and decision-making. Companies fail to satisfy their customers as they assert that they understand them when in fact, they are just following their own rules. Behaving in such a manner ends up in creating the efficient relationship paradox, as illustrated below. In simple terms, the efficient relationship paradox relates to the way in which customers are taken for granted. Before the creation of any relationship with customers, that is, at the courtship stage, companies invest huge amounts of money in promotion and other marketing tools to attract them. When the customer enters in the relationship phase, that is, he starts to demonstrate financial and emotional interests, the firm drops the level of investment in order to maximise profits. In so doing, the customer does not feel valued and automatically defects, thus having the opposite result of firms prior expectations. This is illustrated as the gap in the above diagram, showing that there is a complete misunderstanding between the customers anticipations and the companys actions. Consequently, organisations must be able to understand that customers should not be treated as â€Å"one time acquisitions†. They should essentially be oriented towards valuing their customers and fulfilling their expectations in order to provide them with what they are waiting for and so, giving them satisfaction. Sà ¶derlund (1998) also points out that customer satisfaction generates a powerful tool of colossal importance for organisations; the word of mouth. As described by the cited author, it is â€Å"the extent to which the customer informs friends, relatives and colleagues about an event that has created a certain level of satisfaction†. Hart et al. (1990) went into more details by claiming that the level of the satisfaction may either positively or negatively affect the word of mouth. For instance, satisfying the customer creates positive word of mouth, that is, talking ‘good about the company, and dissatisfying the customer leads to negative word of mouth, that is, talking ‘bad about the firm. He added that â€Å"customers who have had bad experiences tell approximately 11 people about it; those with good experiences tell just 6†. This demonstrates that companies should be extremely careful in delivering value to their customers as failing to do so, may cost them a lot in terms of their reputation. Bad comments may be spread nearly twice faster than it would have been with positive comments. Subsequently, organisations should focus on providing satisfaction to their customers so as to enhance the building of a good reputation. To return on the efficient relationship paradox subject, firms should be conscious that maintaining such an unwise strategy will create a pool of frustrated and dissatisfied customers who will not hesitate to ‘bad-mouth† them and degrade their reputation, which would evidently imply extensive costs for the organisation to overcome this dilemma. Factors affecting customer satisfaction Many drivers of customer satisfaction have been identified through the numerous research conducted during the past decades. However, for the purpose of this study, factors influencing customer satisfaction in the service industry will not be considered since it will not be relevant with the actual research being performed. Consequently, some of the most important drivers of satisfaction are summarised below:- Total Quality Management (TQM) In this line, Rampersad (2001) argued that to attain satisfaction of customers, everyone in the organisation should consider that constant improvement in performance is of primary importance. In order to achieve this, there are fundamental questions that the firm should take into consideration: Which products/services the company provides The product/ service should be defined as more concretely as possible; the more specific the definition is, the better the customer needs are met. Who are the customers The company should know all its customers and examine their needs attentively. It should be noted that both internal and external customers should be considered, the internal ones being the employees. What are the wants and requirements of customers At this stage communication is crucial. Customers needs and desires should be investigated together with their feedback about the current offering. Which are the processes that need to be improved From all the data collected, the company becomes aware of whether they are able to fulfil their customers expectations, needs and wants. And the firm is also now able to improve areas in which all the above steps revealed failures. However, even if everything is respected, TQM relies on the principle that there is always room for improvement. Employee Skills and Satisfaction Rampersad (2001) also stated that â€Å"All employees determine the degree of customer satisfaction. Employees from within departments should be considered as customers of each other† For a customer to be satisfied, he should obtain a good service from the employees, and for the latter to deliver such a service, they should be satisfied with their job. Regular surveys Monitoring customers expectations and perceptions via regular research is an excellent tool for maintaining the standards of an organisation. When a firm is well informed about the expectations of a customer, it can easily deliver value according to those anticipations. Furthermore, it is also essential for a firm to be aware of how customers perceive it, together with the perceptions of the product or service offerings and performance. With these precious pieces of information, organisations are able to be proactive and thus know exactly how to satisfy and even delight its clientele. Technology According to McKinsey (2001), technology can be critical in leading to critical improvements in levels of customer satisfaction if it is properly used. West (unknown) also added that companies should compulsorily be up to date with technological advances or else be confronted to irreversible consequences. Technology can provide additional features to a product, enhancing better product quality. Technology can also improve productivity and thus be easily fulfilling increasing demand. Taking Yoplait in Mauritius as example, technology succeeded in increasing the yogurts lifetime from 28 to 30 days within only a few years. Reputation and Credibility Kuusik (2007) found in his research that it is of critical importance to match the image and values both from the companys and customers perspective. Also referred as trustworthiness, the level of credibility is critical to the behaviour of the customer. If the level of trustworthiness decreases, the customers will no longer be satisfied and will eventually start to look out for other alternatives. A company should always maintain a high reputation in order to keep its customers satisfied. Sales and Post-Sales Experience It is often the case that products are more likely to be sold by distributors rather than the manufacturers themselves. Therefore, an eye should be kept on the customer experience at the point of sale, since the satisfaction level of customers is inevitably linked to the service quality obtained there. As such, customer sales experience can leave â€Å"a good or bad taste†. If a customer obtains a great sales experience, it is most probable that he will be satisfied and stay with the organisation, whereas if the sales experience is poor, he is more likely to switch to competitors. In the same line, after sales is also a critical factor. The customer should be able to obtain the desired information and assistance about the products purchased. For example, a customer must be able to ask for exchange if ever he purchased an expired product. Customer loyalty Oliver (1999) suggests that loyalty is â€Å"a deeply held commitment to rebuy or repatronise a preferred product or service consistently in the future, thereby causing repetitive same-brand or same-brand set purchasing, despite situational influences and marketing efforts having the potential to cause switching behaviours.† However, the term customer loyalty may be found to be complex to define, and for this reason, many authors tried to categorise and segment customers with the aim of understanding the nature of their loyalty and thus take the most appropriate marketing actions. Rowley (2005) tried to illustrate it by asserting that customers may show loyalty in various ways; i) they can choose to continue to do business with a particular provider, ii) they may also increase the number of purchases or the frequency of those purchases or iii) they can become advocates of the firm. However, it should be noted that the categories above may eventually be overlapping, that is, a customer may show all three behaviours, or simply one or two of them. Taylor, Celuch and Goodwin (2004), came with the following research model Taking the definition of Bowen and Chen (2001), the behavioural approach considers the repeat and consistent purchase of products and services making the customer a loyal one. However, repeated purchase does not necessarily symbolise a form commitment to the company Attitudinal approach uses the emotional and psychological attachment felt towards the firm. It states that â€Å"the attitudinal measurements are about the sense of loyalty, engagement and allegiance.† After having questioned nearly 10,000 respondents in the United States of America about the real application of these variables on loyalty, these two authors reached to the following conclusions: Behavioural loyalty is mostly concerned with brand equity and trust while affect, resistance to change and value do contribute but to a lesser proportion. Concerning satisfaction, it seems that there exists no significant statistical relationship. Again, brand equity and trust have a major relationship with attitudinal loyalty whereas affect and satisfaction have a smaller contribution. In contrast with the results obtained with behavioural loyalty, no significant statistical connection seems to be present between attitudinal loyalty and value and resistance to change. Therefore, they asserted that all the variables present in the model have a contribution to the loyalty level of customers but they can vary across different settings and situations. Bowen and Chen (2001) in addition to the behavioural and attitudinal approaches, illustrated another measurement of loyalty; the composite approach. It combines both the behavioural and attitudinal dimensions which states that loyal customers have positive attitudes towards the organisation, are committed to repeat purchase and recommend the product/service to others. Furthermore, Dick and Basu (1994) argued that loyalty is in fact the strength of the relationship between those behavioural and attitudinal behaviours (repeat patronage and relative attitude) and accordingly proposed four conditions of loyalty which are illustrated in the diagram below Rowley (2005) segments even more the loyalty dimension by suggesting four additional orientations: Captive are most of the time customers who continue to purchase and use a product or service because they have no other alternative. They have a positive attitude towards the brand but may easily be poached by competitors who offer alternative products and especially if the switching cost is reduced or facilitated. Convenience-seekers are routine buyers who purchase with low involvement and usually engage in repeat transactions associated with the brand. They do not show any particular attitude towards the brand and are susceptible to promotions offered by competitors which show more convenience than what they are actually having. Contented customers generally evaluate products based on their merits and attributes and the brand owner may use this opportunity to build relationship with those customers who already made transactions with the brand. They have a positive attitude towards the brand but may switch if they get better value elsewhere or if the product is lagging behind compared to others on the market Committed ones barely consider other brands and are prepared to be involved in the brand or firm. They have a positive attitude and deliver positive word of mouth comments. These customers may somehow be lost if the product fails repeatedly with no appropriate recovery and if competitors offer new products that deliver more value. Each level of the diagram can be defined as follows;  · Suspects: These include all the buyers of the product present in the marketplace who are either unaware of the product or have no intention of purchasing it  · Prospects: These are potential customers who are attracted by the businesss offerings but have not yet started any transaction.  · Customers: Buyers of the product who do not have any feeling of attachment towards the organisation.  · Clients: These are repeat customers who do have a feeling of attachment towards the company but whose contribution is more passive than active.  · Advocates: They are clients who support actively the organisation by recommending the product and service to people around them.  · Partners: This is the strongest form of customer-supplier relationship which is maintained as both parties perceive the relationship as being mutually advantageous. Relationship between customer satisfaction, customer loyalty and profitability. Many companies tend to assume that the link between satisfaction and loyalty is simple and linear, that is, the higher the satisfaction level, the higher the loyalty rate. However, many studies showed that this believed link is neither simple, nor linear. In their study, Bowen and Chen (2001) found out that â€Å"customer satisfaction does not equal customer loyalty†. The resulting table below indicates the relationship between the overall satisfaction of the respondents and their intent to return and willingness to recommend the company. Score on overall satisfaction % Stating they would recommend the hotel % Stating they would return 7 62.6 65.0 6 29.8 24.6 5 and lower 7.6 10.4 Their research, making reference to that of Oliva et al. (1992), also revealed that when satisfaction has reached a certain level, there is a considerable increase in loyalty, and similarly, when satisfaction level declines to a certain point, loyalty drops radically. As the research of Bowen and Chen shows, only extremely satisfied customers would repeat purchases and spread positive comments on the firm. The authors Hill and Alexander (2006) also gave their opinion about this relationship. Based on the research of the Royal Bank of Scotland (n.d), they pointed out that there was a very close link between satisfaction and intended loyalty and customers could only be retained at the highest levels of satisfaction. On their part, Mittal and Lassar (1998) claimed that, while a dissatisfaction state was synonymous with a switching behaviour, a satisfaction one did not guarantee loyalty. They therefore asserted that, still, there was a correlation between satisfaction and loyalty, but that this relationship was rather asymmetrical. In this sense, Bennett and Rundle-Thiele (2004) concluded that managers should not entirely rely on sole fact that satisfaction ratings of customers are high are enough to predict future purchase. Hence, companies should realise that merely satisfying customers is not enough; instead they should concentrate their efforts to extremely satisfy and delight them. As Berman (2005) stated, organisations must do more than delivering on expectations of their customers. In this sense, Gee et al. (2008) added that customer delight can provide the stable loyalty that companies look for. The Kano (1984) model cited in Berman (2005) work distinguishes three levels that explain how customer delight can be reached. i) Must be requirements It is defined as the basic requirement that the customer expects from the product. If this requirement is not matched, the customer will eventually be dissatisfied. ii) Satisfier requirements This requirement has the ability to bring about satisfaction. The more of these are fulfilled, the higher the level of satisfaction. iii) Attractive requirements These are additional requirements that the customer neither expected nor expressed. It is believed that if these requirements are met, delight will be attained. Nevertheless, Gustaffson et al. (2005) also identified two other drivers of customer loyalty, namely, calculative commitment and affective commitment. The calculative commitment is the rational and economic decisions taken by the customer regarding costs and benefits implied, together with costs of switching to other brands, whereas the affective commitment is an emotional factor based on the value and trust offered to the customer. Subsequently, as argued, loyalty is essential to retain current customers. Reichheld (2002) suggested that if customer loyalty is obtained, profits will eventually follow. In his collaborative study with Sasser (1990) and cited in Lovelock and Wirtz (2007), four reasons why loyalty contributes to a firms profitability were identified; 1) Profit is derived from increased purchases When an organisation provides high-quality products and service, individuals may wish to purchase more with them. This may be due to an increase in family size or increase in affluence. It should be somehow noted that in whatever the cause, the loyal customer will continue to purchase with a single company. 2) Profit is derived from reduced operating costs Loyal customers cost less to serve because they know the product and attached procedures and thus require less information and assistance. 3) Profit from referrals of other customers Loyal customers provide free promotion to the company by spreading positive word of mouth, implying that the firm needs less investment in this domain. 4) Profit from price premium It often happens that new customers benefit from an introductory discounted price, whereas loyal customers are more likely to pay regular prices, and even higher ones during peak periods. Clark (1997) went in the same sense by saying that loyal customers will remain customers for a longer period, will purchase more, will be willing to pay more and will provide more business by means of referrals. However, organisations should understand that it is far better to ‘cultivate existing customers than to ‘hunt for new ones. Reichheld and Sasser (1990) even found that 5% increase in customer loyalty and retention is enough to generate a profit increase range of 25% to 125%. Still, companies should bear in mind that all their customers are profitable ones. Clark (1997) recognised that a firm should accurately choose and care for its most profitable customers and at the same time, deselecting the least profitable ones. To make the right decision, organisations can make use of Reinartz and Kumar (2002) model. Customers are segmented into four categories based on their forecasted lifetime duration and profitability. According to Noone et al. (2003) interpretation of Reinartz and Kumar (2002) work; * Butterflies are highly profitable short-term customers. They are always in search of best deals and avoid building relationships with organisations. * True friends are highly profitable long-term customers. These customers are believed to exhibit true loyalty and commitment to a single firm and efforts should be directed towards building relationships with them. * Strangers are low profitable short-term customers. It is with this kind of customers that firms should particularly avoid investing in building relationships with them. Gee et al. even states â€Å"Identify early and dont invest anything† * Barnacles are low profitable long-term customers. They are usually loyal but have a negative impact on profitability. Dear Sir/Madam, My name is Marie-Estelle Lebon and I am a student in Marketing Management Level III at the University of Mauritius. For the purpose of my final year project, I would like to have your opinions on the Yoplait yogurts specific range of products and I would be grateful if you could assist me in filling this questionnaire. Rest assured that all the information that you will provide is only for academic purposes and will rema

Civil War :: essays research papers

The Civil War is widely believed to be the necessary evil our country had to go through in order to come to a common understanding and abolishment of slavery. Yet the slavery had existed in our lands since before our country was even established, so what made us examine it closer so as to see that its nullification was required? Between the years of 1850 to 1861, our country ¡Ã‚ ¯s eyes were turned toward slavery by the major reform movements in the north, the discrepancies that came with the westward expansion, and the dispute over what rights a state was truly granted. The main movement that occurred primarily in the north was the Abolitionist Movement, the goal of which was the eventual emancipation of slaves. This faction began from a moral standpoint, but quickly transformed itself into a political one when it received so much attention. It was also spurred on to new heights when Uncle Tom ¡Ã‚ ¯s Cabin, by Harriet Beecher Stowe, was published, which turned the north ¡Ã‚ ¯s attention to the sensitive (and less spoken of) conditions of slavery. The south saw the Abolitionist Movement as an attempt to displace them by jeopardizing their way of life. The south had come to depend on slave labor, they had actually grown accustomed to the ideas that blacks were complete subordinates to whites and should be happy to serve such a great purpose as being slaves (Document C). Not only were slaves technically owned, they were considered chattel to their masters, even those who belonged to masters living in a state in which slavery had been abolished (Doc ument B). Most southerners were of the opinion that, since they did not infringe on the north ¡Ã‚ ¯s economy of textiles and factories, the north should not contravene on their economy of cotton. Meanwhile, the north has a rather base opinion of the south as a whole, thinking of it as archaic society that was holding them back. The sectionalism was not helped any by the educational reforms taking place in the north. These movements helped education become more accessible to all citizens, while in the south education was  ¡Ã‚ °put on the back burners ¡Ã‚ ±. The movements that occurred during the antebellum of the Civil War simply increased the sectionalist divide of the northern and southern societies, which threw their differences into greater light including slavery. The idea of manifest destiny stimulated the westward expansion of the United States, but the expansion was a divisive factor when considering the issue of slavery.

Mice and men Explore the themes of loneliness in ‘Of mice and men’ Essay

The story ‘of mice and men’ had lots of lonely people with no family and no friends; that’s the reason why Lennie and George are different is because they have got somebody who cares for them. Most of the characters in the novel feel scared of showing their true emotions. For example, when candy’s dog was about to get shot candy didn’t tell the other workers that he needed the dog and that is was a friend to him. I don’t think any of the characters want to show weakness. The title of the novel is ‘of mice and men’ was written in the 1300s. At the time of the novel there were many workers who travelled form ranch to ranch looking for jobs. The most isolated group at the time were Negroes be cause they were considered inferior and no one wanted to be with them. There were no laws against racism and it was tolerated all over the country. Crooks is the stable buck and he is a Negro so he is also the loneliest man on the ranch. His race and colour made him isolated from all the other members of the group. A lot of people bully crooks; Curley’s wife says, ‘Well, you keep your place, then, nigger. I could get you strung up to a tree so easy it isn’t true.’ Crooks is a proud man and also the most educated as well; he reads lots of books but the most important book is the 1905 California civil code. This book says that Crooks is no slave and can do what he wishes with his life but nobody takes this into consideration because he is still treated as a slave, which they can push around. Once on Christmas day the workers forced crooks to fight even though he had a bad back. All the other workers think they can make Crooks do what they want. He is isolated from the others; he doesn’t go to talk to them and they don’t come to talk to him. There is only one person that come s into Crook’s hut and that is Slim. Crooks is very proud because he knows that he is free and he keeps himself aloof from all the other workers. He doesn’t talk to any of the other workers, he says, ‘Books ain’t no good. A guy needs somebody-to be near him. A guy goes nuts if he ain’t got nobody’. This is from a conversion which he has with Lennie. Crooks spent the most time working on the ranch and the only person he tells his true feelings to is to Lennie. Because Crooks knows that Lennie would probably forget. Near the end of chapter four crooks starts to get along with Candy. Crooks even offers to work on the ranch which George ,Candy and Lennie are going to go to but after Curley’s wife threatens Crooks and then he says ,’ well, just forget it . I didn’t mean it. Just fooling’. This shows the reader that crooks knows that he will never be treated differently.

Collective Nouns and Verb Agreement in Spanish

Collective nouns — singular nouns that refer to more than one being or thing — arent consistently treated as either singular or plural in Spanish. Grammar Rules for Using Collective Nouns There is one grammar rule, however, that is clear: When the collective noun  is followed immediately by a verb, the noun is treated as singular. La gente cree que las cosas està ¡n mal. (People believe things are bad).La muchedumbre fue manipulada. (The crowd was manipulated.)Sobre el papel, el equipo era muy competitivo. (On paper, the team was very competitive.) However, when there are words that intervene — especially de followed by a plural noun — Spanish speakers are inconsistent in the verbs they use. Authorities also disagree on which choice of verb is proper. Note the following examples, all found  through a search of mainstream Spanish-language web pages: Somos un grupo de personas que conforma la lista de correo electrà ³nico. (We are a group of people who belong to an email list.)Somos un grupo de personas que deseamos compartir con ustedes. (We are a group of people who wish to share with you.)Un rebaà ±o de nubes negras pasea por el cielo. (A group of dark clouds marches across the sky.)El rebaà ±o de hembras deben integrarse en el de los machos. (The herd of females ought to blend with one of males.)Cerca de la mitad de las personas en edad de jubilacià ³n en el mundo no reciben ningà ºn tipo de pensià ³n. (About half of the worlds people of retirement age will not receive any kind of pension.)La mitad de las empresas espaà ±olas realizarà ¡ on line el 20 por ciento de sus transacciones. (Half of Spanish businesses will carry out 20 percent of their transactions online.)Una docena de chicos se alimenta en el basural. (A dozen children are feeding themselves in the dump.)Una docena de entidades crean una plataforma para im pulsar el laicismo. (A dozen entities are creating a platform to promote expanded use of the laity.) There are some authorities who indicate that the choice of singular or plural verb depends on whether it refers more to the group or to the individual entities that make up the group. But as you can see from the examples above, in real speech no such distinction is made.